A SURVIVOR’S GUIDE TO RISK TAKING: Risk Is an Asset, Not a Liability. Here Are Three Ways to Learn to Love It

If we really loved risk, we would be scaling mountains, performing stunts or cave diving. Not working in marketing. But often, the way to create real business impact is tied to taking risks. The trick is that this requires marketers...

Innovation Isn’t About What You Know, But What You Don’t

When Steve Jobs first came up with the idea for the iPod, it wasn’t actually a machine he had in mind, but “a thousand songs in my pocket.” It was, at the time, an impossible idea, because hard drives of...

Indoor-Cycling Studio Rolls into Atlanta’s Grant Park official grand opening event

Vibe Ride Grant Park Owners Al and Shawn Ware unveiled the newest location in Atlanta’s Grant Park on Saturday, February 10th. The grand opening festivities included appearances by local influencers, celebrities and fitness enthusiasts and will also feature a special...

Seven Essential Steps Toward Building A Stronger Company Culture

Whatever kind of company culture you’re looking to create, here is a sequence of seven steps that can help you get there. (Well maybe not every type of company culture. As a customer service consultant, I’ve limited my practice to cultures that aspire to focus...

Industry News

A SURVIVOR’S GUIDE TO RISK TAKING: Risk Is an Asset, Not a Liability. Here Are Three Ways to Learn to Love It

by - February 21, 2018

If we really loved risk, we would be scaling mountains, performing stunts or cave diving. Not working in marketing. But often, the way to create real business impact is tied to taking risks. The trick is that this requires marketers...

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