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Team TRG

A SURVIVOR’S GUIDE TO RISK TAKING: Risk Is an Asset, Not a Liability. Here Are Three Ways to Learn to Love It

If we really loved risk, we would be scaling mountains, performing stunts or cave diving. Not working in marketing. But often, the way to create real business impact is tied to taking risks. The trick is that this requires marketers…

February 21, 2018

Innovation Isn’t About What You Know, But What You Don’t

When Steve Jobs first came up with the idea for the iPod, it wasn’t actually a machine he had in mind, but “a thousand songs in my pocket.” It was, at the time, an impossible idea, because hard drives of…

February 14, 2018

Indoor-Cycling Studio Rolls into Atlanta’s Grant Park official grand opening event

Vibe Ride Grant Park Owners Al and Shawn Ware unveiled the newest location in Atlanta’s Grant Park on Saturday, February 10th. The grand opening festivities included appearances by local influencers, celebrities and fitness enthusiasts and will also feature a special…

February 10, 2018

Seven Essential Steps Toward Building A Stronger Company Culture

Whatever kind of company culture you’re looking to create, here is a sequence of seven steps that can help you get there. (Well maybe not every type of company culture. As a customer service consultant, I’ve limited my practice to cultures that aspire to focus…

February 9, 2018

Philanthropist, Model, and Award Winning Mosaic Artist, Jim Hill’s, Mosaic “Master-Pieces” Art Exhibit Comes to Atlanta to Kick Off Black History Month 2018

On Thursday, February 1, 2018,  Award-winning artist, educator and humanitarian Jim Hill brought his Mosaic Master-Pieces collection to Atlanta for the first time ever in honor of Black History Month. February 1st kicked-off the month-long exhibit, at the Douglas Stratton…

February 1, 2018

4 tips for reaching the elusive millennial demographic

Engaging with a millennial (and younger) audience requires more than a clever campaign; it often means reassessing how your company interacts with its customers. These savvy consumers are bombarded with more promotional messaging than any other generation in history, and…

January 24, 2018

Steve Jobs Practiced 1 Habit That Turned Good Presentations Into Great Ones

Steve Jobs was a master showman. In my opinion, Jobs was the best business storyteller of our time. Every product launch was brilliantly performed. Every move, demo, image and slide was in sync and beautifully choreographed. If I sound like I’m…

January 22, 2018

5 Trends That Will Change The Way Your Customers Shop In 2018

We all now have supercomputers in our pockets. We’ve come to expect a limitless catalog of products, immediate insight into functionality and user reviews, comparisons with related products and, in some cases, same-day delivery. Responding to these expectations, progressive retailers—online…

January 12, 2018

Want to Be a Better Leader This Year? Start With This 1 Rare Habit

In Robert K. Greenleaf’s classic 1970 essay, “The Servant as Leader,” he recorded his personal observations over the course of 38 years (while employed at AT&T) and confidently determined that the best leaders are “servant leaders.” Since that time, the servant leadership movement…

January 8, 2018

3 Ways to Better Build Relationships with Customers in 2018

Let’s face it; none of us are perfect with respect to building relationships with customers. How can we do a better job at this all-important task over the next year? Here are a few ways: #1: Build a Brand That…

January 2, 2018