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marketing

5 essential Marketing Tips to Ensure Success

Keep customers in the loop Ongoing dialogue and engagement are the most important factors in inspiring customers and protecting your brand’s reputation during a rebrand, said Steve Rockman, chief marketing officer of TruFusion fitness franchise. Your customer base should be…

0 Comments / 9 View / March 10, 2017

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College Students: In the Real World, Your Degree Is Worthless

Congratulations, class of 2017, you’re entering the home stretch of your college education. For many of you, this will be the last year before you enter into the professional world. Enjoy that college bubble while it lasts. You’re all in…

August 25, 2016

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Why Employees Are More Important Than Clients

Workers who feel truly cared for are the key to creating a business that can grow quickly. At VaynerMedia, we like to say, “Family first, agency second.” Your employees are important, because it is their skills that keep your machine running….

June 27, 2016

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Why Volunteering Is The Single Most Overlooked Skill On Resumes

A new report from Deloitte found that hiring managers value volunteering, but many candidates don’t mention their experience. If you knew that as many as 86% of influencers believe that doing a certain thing would make you more competitive among…

June 23, 2016

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10 digital tools recommended by social media pros

A while back, I attended a Ragan Communications Social Media Roundtable in Chicago. It was perfect timing, because I’ve felt lately as if my relationships with my steady collection of digital tools and resources has hit a rut. After getting…

June 20, 2016

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How to engage your audience on social media

For an organization to find success online, brand managers must find a niche and cater to those consumers. Often, a consistent and well-rounded social media presence is the special ingredient that helps a brand edge out its competition and build…

June 14, 2016

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5 ways to pitch yourself to brands, companies and clients

Last July, I set out to engage Fiat Chrysler Automobiles (FCA) executives and agency representatives. I wanted to turn my lifelong love of Jeep into a job as the voice pitch person for Jeep. Fast-forward a year. My personal branding…

June 9, 2016

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Ferrari Maserati of Atlanta’s 11th Annual Rides to Remember Private Charity Event

On Saturday, June 4, 2016, the irresistible allure of exotic sports cars combined with the innate desire to do good for Ferrari Maserati of Atlanta’s 11th Annual Rides to Remember charity event benefiting pediatric cancer patients from Camp Sunshine, Atlanta…

June 4, 2016

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Return Of The CEO:

What do Apple AAPL +0.78%, Starbucks SBUX +0.67%, Pandora , Tinder and Twitter TWTR +2.98% have in common? All of these companies got rid of their founders-turned-CEOs and replaced them with a new chief executive. Then they turned around and…

April 20, 2016

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Brand lessons from Batman and Superman’s rivalry

Batman v Superman: Dawn of Justice just hit the theaters—pitting thousands of DC Comics fans against each other. Sides will be taken, and the Internet may buzz for weeks. Box office sales will skyrocket. Why? Because Batman vs. Superman is…

April 4, 2016