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Team TRG | The Resource Guild Blog

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Team TRG

10 digital tools recommended by social media pros

A while back, I attended a Ragan Communications Social Media Roundtable in Chicago. It was perfect timing, because I’ve felt lately as if my relationships with my steady collection of digital tools and resources has hit a rut. After getting…

June 20, 2016

How to engage your audience on social media

For an organization to find success online, brand managers must find a niche and cater to those consumers. Often, a consistent and well-rounded social media presence is the special ingredient that helps a brand edge out its competition and build…

June 14, 2016

5 ways to pitch yourself to brands, companies and clients

Last July, I set out to engage Fiat Chrysler Automobiles (FCA) executives and agency representatives. I wanted to turn my lifelong love of Jeep into a job as the voice pitch person for Jeep. Fast-forward a year. My personal branding…

June 9, 2016

Ferrari Maserati of Atlanta’s 11th Annual Rides to Remember Private Charity Event

On Saturday, June 4, 2016, the irresistible allure of exotic sports cars combined with the innate desire to do good for Ferrari Maserati of Atlanta’s 11th Annual Rides to Remember charity event benefiting pediatric cancer patients from Camp Sunshine, Atlanta…

June 4, 2016

Return Of The CEO:

What do Apple AAPL +0.78%, Starbucks SBUX +0.67%, Pandora , Tinder and Twitter TWTR +2.98% have in common? All of these companies got rid of their founders-turned-CEOs and replaced them with a new chief executive. Then they turned around and…

April 20, 2016

Brand lessons from Batman and Superman’s rivalry

Batman v Superman: Dawn of Justice just hit the theaters—pitting thousands of DC Comics fans against each other. Sides will be taken, and the Internet may buzz for weeks. Box office sales will skyrocket. Why? Because Batman vs. Superman is…

April 4, 2016

An Entrepreneur’s Secret Weapon: The Right Question

Many years ago a senior executive VP of operations faced an awkward conversation. Upon arriving at work one Monday morning, she learned that the company’s VP of sales had thought it a good idea to swim naked at a client’s…

March 31, 2016

Why Branding Is Key For Customer Retention

Not too long ago, clients didn’t care much about brand. Buyers were objective: they examined the value of an item or company based on strict measures of monetary value and intrinsic worth or self benefit. With a market more diluted…

March 31, 2016

How Entrepreneurs Benefit From 3 Types of Failure

Nobody goes into business to fail — but perhaps they should. Both scholarly research and practical experience indicate that failing can often provide an entrepreneur with an invaluable opportunity to learn and benefit. Failure, it turns out, often lays the…

December 21, 2015

5 PR lessons from ‘Star Wars’

The many mentors I have had the chance to work with during more than seven years at High Road taught me a lot, but I wouldn’t be the PR pro I am today if it was not for Master Yoda’s…

December 17, 2015