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46 Entries
Team TRG

entr

An Entrepreneur’s Secret Weapon: The Right Question

Many years ago a senior executive VP of operations faced an awkward conversation. Upon arriving at work one Monday morning, she learned that the company’s VP of sales had thought it a good idea to swim naked at a client’s…

March 31, 2016

starbucks

Why Branding Is Key For Customer Retention

Not too long ago, clients didn’t care much about brand. Buyers were objective: they examined the value of an item or company based on strict measures of monetary value and intrinsic worth or self benefit. With a market more diluted…

March 31, 2016

images

How Entrepreneurs Benefit From 3 Types of Failure

Nobody goes into business to fail — but perhaps they should. Both scholarly research and practical experience indicate that failing can often provide an entrepreneur with an invaluable opportunity to learn and benefit. Failure, it turns out, often lays the…

December 21, 2015

StarWarsPRLessons

5 PR lessons from ‘Star Wars’

The many mentors I have had the chance to work with during more than seven years at High Road taught me a lot, but I wouldn’t be the PR pro I am today if it was not for Master Yoda’s…

December 17, 2015

rob-and-darren

Twitter Finds Growing Business Pairing Internet Stars With Big Brands

Twitter’s struggle to attract new users has weighed on the company’s advertising business. In October, Twitter issued a fourth-quarter sales outlook that was below what many analysts expected and reported yet another quarter of slowing user growth. And this spring,…

December 17, 2015

ExtendingContentLife

4 ways PR pros can extend the life of their content

Have you ever spent hours developing a presentation for an upcoming industry conference or panel that will be forgotten just as quickly as the event for which you created it? Did you and your team take weeks to develop a…

December 10, 2015

insta

64 tips for your Instagram campaigns

Instagram has grown profoundly in the three years since Facebook purchased it. Although the service has only recently opened to marketers, its potential as a vehicle to reach consumers and tell stories in an interesting, profound way is clear. The…

November 10, 2015

thankful1

5 reasons for PR pros to be thankful

A close friend recently was diagnosed with hypertension. This is surprising because he’s 39, fit, works out every day, eats healthy, doesn’t drink or smoke, and has no family history of hypertension. His physician concluded that the likely cause of…

October 28, 2015

starbucks

Howard Behar: What You Can Learn About Branding From Starbucks

I spoke to Howard Behar, who is the former president of Starbucks Coffee Company North America and Starbucks Coffee International about how the Starbucks culture has changed since he was leading it, his business growth and branding philosophy, how to…

October 23, 2015

HPPitchingScares

10 PR behaviors that scare off reporters

PR pros’ media relations strategies can run from excellent to downright scary. Though some journalists might like to get spooked during the Halloween season with a scary movie or a haunted house, sending them overly aggressive pitches or becoming too personal…

October 22, 2015