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Team TRG

5 Trends That Will Change The Way Your Customers Shop In 2018

We all now have supercomputers in our pockets. We’ve come to expect a limitless catalog of products, immediate insight into functionality and user reviews, comparisons with related products and, in some cases, same-day delivery. Responding to these expectations, progressive retailers—online…

January 12, 2018

Want to Be a Better Leader This Year? Start With This 1 Rare Habit

In Robert K. Greenleaf’s classic 1970 essay, “The Servant as Leader,” he recorded his personal observations over the course of 38 years (while employed at AT&T) and confidently determined that the best leaders are “servant leaders.” Since that time, the servant leadership movement…

January 8, 2018

3 Ways to Better Build Relationships with Customers in 2018

Let’s face it; none of us are perfect with respect to building relationships with customers. How can we do a better job at this all-important task over the next year? Here are a few ways: #1: Build a Brand That…

January 2, 2018

Colgate Once Attempted Beef Lasagna. You’re Not Alone in Your Missteps

Next time you fail, don’t pivot. Don’t scramble to draft your takeaways and call them “opportunities.” Don’t rush to tweak your product according to market research. Just fail. Dr. Samuel West, a Swedish psychologist with a Ph.D. in organizational psychology who’s studied mindsets and cultures…

December 28, 2017

3 Important Ways to Establish Your Expertise and Build Trust With Clients

Don’t you wish you could make deals faster? One of the reasons it takes so long to make a deal is the lack of trust between you and your client. As everyone knows, it takes a long time to build a relationship. The…

December 21, 2017

10 types of PR pros based on ‘Star Wars’ characters

The excitement for “Star Wars: The Last Jedi” is palpable. It’s been more than 40 years since Mark Hamill first graced movie screens as Luke Skywalker, and many people are clamoring to see the Jedi suit up again in Disney’s…

December 19, 2017

The Future Belongs To Millennials — What Your Company Must Do To Survive

Growing your company organically these days means focusing on and engaging with the largest generation to be joining the workforce in half a century: millennials. Millennials are different to say the least, driven by intense self-awareness and regular access to…

December 14, 2017

How To Become An Influencer: 10 Tips For Success

With the rise of ad blockers, DVRs, and streaming music we don’t see as many ads as we used to; which is why influencer marketing is now the most effective form of advertising. Influencers have a loyal following, authenticity and…

December 12, 2017

Why less is more on social media

Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities. With this in mind, it’s no wonder that 92 percent of marketers say that…

November 30, 2017

5 ways social media has reshaped the PR industry

Its influence is simply too large to ignore. With a global usership in the billions, social media has become one of the fastest growing industries in the world. While it has touched just about every industry under the sun in…

November 28, 2017