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Black Celebrity Giving and Hip Hop Gives Back Presents: “The Art of Giving – How Hip Hop Changed the World” Art Exhibit and Panel Discussion

Over the A3C/BET Hip Hop Awards Weekend, Black Celebrity Giving, Hip Hop Gives Back , Respect Magazine, The Resource Guild and Art on the Wall hosted the Official Art of Giving Art Exhibit Launch and Panel Discussion at Studio No.7….

October 13, 2015

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7 ways PR pros can be productive on social media

It is possible to be on social media for three hours every day but be productive for only five of those minutes. That’s a lot of time wasted, even if you were on one of the most powerful places on…

October 13, 2015

HandshakeIllustration

4 steps to successfully hiring a PR agency

New business is vital to an PR agency looking to grow, and putting together a pitch can be a huge amount of work. But the client also has a responsibility to ensure that the pitch process—and ongoing relationship—is as effective…

September 29, 2015

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How PR has shifted over three decades

Since 1977, I’ve seen the PR industry radically change. I’ve witnessed peaks and valleys, but the five key changes that stand out to me over the last three decades are: The speed of news: Information circulation is 10 times faster…

September 16, 2015

LegoHello

3 branding lessons from Lego

Today, seven Lego sets are sold every second, but 10 years ago, Lego was in pieces. The family-owned company had been heading closer to bankruptcy since 1999. In 2003, sales dropped globally by 29 percent. By January 2004, Lego announced…

September 14, 2015

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Virgoland Presents Reneard Confessions of A Virgo Album Release Party

​ Audi Atlanta was filled with beautiful cars, beautiful music and beautiful people for singer/songwriter Reneard’s “Confessions of A Virgo” album release party. The evening was hosted by Rashan Ali (Multimedia Personality/Philanthropist) and the “Ode to R&B” musical soundtrack was…

September 10, 2015

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5 techniques for boosting PR Creativity

  In a writing-heavy job, it’s common to encounter serious writer’s block that stops you in your tracks. PR pros know the feeling: You’ve got a byline due in three hours, and there you sit as your cursor blinks incessantly…

September 8, 2015

ChangesInPR

What Pros Should Know About How PR is Changing

The convergence of PR, social, content and search creates new opportunities—and some new challenges—for PR practitioners. What are the broad implications and how should the industry respond to deliver even more value to brands and clients? To seize the opportunities,…

August 25, 2015

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For Leadership, Do You Need a Ladder or Compass?

On your leadership journey, should you take a ladder or a compass? The answer depends on whether you are trying to build a career or have a fulfilling life. As David Brooks writes in The Road to Character, “Are you…

August 17, 2015

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The Basics of Branding

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect…

August 10, 2015