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Team TRG

7 ways PR pros can be productive on social media

It is possible to be on social media for three hours every day but be productive for only five of those minutes. That’s a lot of time wasted, even if you were on one of the most powerful places on…

October 13, 2015

4 steps to successfully hiring a PR agency

New business is vital to an PR agency looking to grow, and putting together a pitch can be a huge amount of work. But the client also has a responsibility to ensure that the pitch process—and ongoing relationship—is as effective…

September 29, 2015

How PR has shifted over three decades

Since 1977, I’ve seen the PR industry radically change. I’ve witnessed peaks and valleys, but the five key changes that stand out to me over the last three decades are: The speed of news: Information circulation is 10 times faster…

September 16, 2015

3 branding lessons from Lego

Today, seven Lego sets are sold every second, but 10 years ago, Lego was in pieces. The family-owned company had been heading closer to bankruptcy since 1999. In 2003, sales dropped globally by 29 percent. By January 2004, Lego announced…

September 14, 2015

Virgoland Presents Reneard Confessions of A Virgo Album Release Party

​ Audi Atlanta was filled with beautiful cars, beautiful music and beautiful people for singer/songwriter Reneard’s “Confessions of A Virgo” album release party. The evening was hosted by Rashan Ali (Multimedia Personality/Philanthropist) and the “Ode to R&B” musical soundtrack was…

September 10, 2015

5 techniques for boosting PR Creativity

  In a writing-heavy job, it’s common to encounter serious writer’s block that stops you in your tracks. PR pros know the feeling: You’ve got a byline due in three hours, and there you sit as your cursor blinks incessantly…

September 8, 2015

What Pros Should Know About How PR is Changing

The convergence of PR, social, content and search creates new opportunities—and some new challenges—for PR practitioners. What are the broad implications and how should the industry respond to deliver even more value to brands and clients? To seize the opportunities,…

August 25, 2015

For Leadership, Do You Need a Ladder or Compass?

On your leadership journey, should you take a ladder or a compass? The answer depends on whether you are trying to build a career or have a fulfilling life. As David Brooks writes in The Road to Character, “Are you…

August 17, 2015

The Basics of Branding

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect…

August 10, 2015

Official Red Carpet National Launch of the Hennessy V•S (Very Special) Limited Edition Bottle

The Gold Room Atlanta was all aglow at the Official Red Carpet National Launch of the Hennessy V•S (Very Special) Limited Edition Bottle. Hennessy teamed up with artist Ryan McGinness to use his creative touch to revamp the Hennessy Bottle…

August 7, 2015