Category : Industry News

A SURVIVOR’S GUIDE TO RISK TAKING: Risk Is an Asset, Not a Liability. Here Are Three Ways to Learn to Love It

If we really loved risk, we would be scaling mountains, performing stunts or cave diving. Not working in marketing. But often, the way to create real business impact is tied to taking risks. The trick is that this requires marketers…

February 21, 2018

Innovation Isn’t About What You Know, But What You Don’t

When Steve Jobs first came up with the idea for the iPod, it wasn’t actually a machine he had in mind, but “a thousand songs in my pocket.” It was, at the time, an impossible idea, because hard drives of…

February 14, 2018

Seven Essential Steps Toward Building A Stronger Company Culture

Whatever kind of company culture you’re looking to create, here is a sequence of seven steps that can help you get there. (Well maybe not every type of company culture. As a customer service consultant, I’ve limited my practice to cultures that aspire to focus…

February 9, 2018

4 tips for reaching the elusive millennial demographic

Engaging with a millennial (and younger) audience requires more than a clever campaign; it often means reassessing how your company interacts with its customers. These savvy consumers are bombarded with more promotional messaging than any other generation in history, and…

January 24, 2018

5 Trends That Will Change The Way Your Customers Shop In 2018

We all now have supercomputers in our pockets. We’ve come to expect a limitless catalog of products, immediate insight into functionality and user reviews, comparisons with related products and, in some cases, same-day delivery. Responding to these expectations, progressive retailers—online…

January 12, 2018

Want to Be a Better Leader This Year? Start With This 1 Rare Habit

In Robert K. Greenleaf’s classic 1970 essay, “The Servant as Leader,” he recorded his personal observations over the course of 38 years (while employed at AT&T) and confidently determined that the best leaders are “servant leaders.” Since that time, the servant leadership movement…

January 8, 2018

3 Ways to Better Build Relationships with Customers in 2018

Let’s face it; none of us are perfect with respect to building relationships with customers. How can we do a better job at this all-important task over the next year? Here are a few ways: #1: Build a Brand That…

January 2, 2018

Colgate Once Attempted Beef Lasagna. You’re Not Alone in Your Missteps

Next time you fail, don’t pivot. Don’t scramble to draft your takeaways and call them “opportunities.” Don’t rush to tweak your product according to market research. Just fail. Dr. Samuel West, a Swedish psychologist with a Ph.D. in organizational psychology who’s studied mindsets and cultures…

December 28, 2017

3 Important Ways to Establish Your Expertise and Build Trust With Clients

Don’t you wish you could make deals faster? One of the reasons it takes so long to make a deal is the lack of trust between you and your client. As everyone knows, it takes a long time to build a relationship. The…

December 21, 2017

10 types of PR pros based on ‘Star Wars’ characters

The excitement for “Star Wars: The Last Jedi” is palpable. It’s been more than 40 years since Mark Hamill first graced movie screens as Luke Skywalker, and many people are clamoring to see the Jedi suit up again in Disney’s…

December 19, 2017