Category : Industry News

4 marketing lessons from ‘Stranger Things’

Netflix has undertaken multiple efforts to make sure audiences tune in to the show’s newest episodes. Here are four lessons marketing pros can take from the clever efforts to promote “Stranger Things”: 1. Make it interactive. Netflix partnered with Lyft…

November 1, 2017

2018 Marketing Predictions From The C-Suite

Toward the end of every year, I ask CEOs, CMOs, authors, executive recruiters, and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to…

November 1, 2017

How One Digital Marketer’s Inspiring Story Amassed 1.7M Followers

Nathan Allen Pirtle believes his purpose is to help leaders understand how to use social media to connect authentically. “ First, it was radio, then it was television, and now it is social media ,” Pirtle says. Per the Pew…

October 26, 2017

4 Unconventional Ways To Grow Your Freelance Business Really Fast

Pay for advertising. Pass out flyers. Start a blog. Freelancers must read the same tired, business growth advice over and over again. If these things work, that’s great. But, what if they don’t? The only logical next step is to…

September 27, 2017

What Fashion Week Can Teach Every Business About Branding

If you work in a field like finance, technology or insurance, Fashion Week—which is currently taking place in Milan—may be the last thing on your radar. What happens there probably seems irrelevant to your business. That was once true, but…

September 25, 2017

8 indispensable (and free) Google tools

Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products—many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google…

September 12, 2017

Why Volunteering Is The Single Most Overlooked Skill On Resumes

A new report from Deloitte found that hiring managers value volunteering, but many candidates don’t mention their experience. If you knew that as many as 86% of influencers believe that doing a certain thing would make you more competitive among…

June 23, 2016

10 digital tools recommended by social media pros

A while back, I attended a Ragan Communications Social Media Roundtable in Chicago. It was perfect timing, because I’ve felt lately as if my relationships with my steady collection of digital tools and resources has hit a rut. After getting…

June 20, 2016

How to engage your audience on social media

For an organization to find success online, brand managers must find a niche and cater to those consumers. Often, a consistent and well-rounded social media presence is the special ingredient that helps a brand edge out its competition and build…

June 14, 2016

5 ways to pitch yourself to brands, companies and clients

Last July, I set out to engage Fiat Chrysler Automobiles (FCA) executives and agency representatives. I wanted to turn my lifelong love of Jeep into a job as the voice pitch person for Jeep. Fast-forward a year. My personal branding…

June 9, 2016