Category : Industry News

Return Of The CEO:

What do Apple AAPL +0.78%, Starbucks SBUX +0.67%, Pandora , Tinder and Twitter TWTR +2.98% have in common? All of these companies got rid of their founders-turned-CEOs and replaced them with a new chief executive. Then they turned around and…

April 20, 2016

Brand lessons from Batman and Superman’s rivalry

Batman v Superman: Dawn of Justice just hit the theaters—pitting thousands of DC Comics fans against each other. Sides will be taken, and the Internet may buzz for weeks. Box office sales will skyrocket. Why? Because Batman vs. Superman is…

April 4, 2016

An Entrepreneur’s Secret Weapon: The Right Question

Many years ago a senior executive VP of operations faced an awkward conversation. Upon arriving at work one Monday morning, she learned that the company’s VP of sales had thought it a good idea to swim naked at a client’s…

March 31, 2016

Why Branding Is Key For Customer Retention

Not too long ago, clients didn’t care much about brand. Buyers were objective: they examined the value of an item or company based on strict measures of monetary value and intrinsic worth or self benefit. With a market more diluted…

March 31, 2016

Four Ways To Say No To Work Requests And Still Be A Team Player

The pace of work and the amount of work invariably ebbs and flows. There will be crunch times and late nights in most jobs. But what happens when you’re at your limit, and your boss still asks you to do…

March 8, 2016

How I Hit It Big: Under 30s Share Their Make-Or-Break Moments

We asked our Under 30 community about their big break–the moment their life and career launched in an exciting new direction. This is what they shared: The Incentive Of Working From Home Growing up in The South I always thought my big…

March 4, 2016

15 Surprising Things Productive People Do Differently

I recently interviewed over 200 ultra-productive people including seven billionaires, 13 Olympians, 20 straight-A students and over 200 successful entrepreneurs. I asked a simple, open-ended question, “What is your number one secret to productivity?” After analyzing all of their responses,…

February 18, 2016

How Entrepreneurs Benefit From 3 Types of Failure

Nobody goes into business to fail — but perhaps they should. Both scholarly research and practical experience indicate that failing can often provide an entrepreneur with an invaluable opportunity to learn and benefit. Failure, it turns out, often lays the…

December 21, 2015

5 PR lessons from ‘Star Wars’

The many mentors I have had the chance to work with during more than seven years at High Road taught me a lot, but I wouldn’t be the PR pro I am today if it was not for Master Yoda’s…

December 17, 2015

Twitter Finds Growing Business Pairing Internet Stars With Big Brands

Twitter’s struggle to attract new users has weighed on the company’s advertising business. In October, Twitter issued a fourth-quarter sales outlook that was below what many analysts expected and reported yet another quarter of slowing user growth. And this spring,…

December 17, 2015