Category : Industry News

4 ways PR pros can extend the life of their content

Have you ever spent hours developing a presentation for an upcoming industry conference or panel that will be forgotten just as quickly as the event for which you created it? Did you and your team take weeks to develop a…

December 10, 2015

10 Mistakes Smart People Never Make Twice

Everybody makes mistakes—that’s a given—but not everyone learns from them. Some people make the same mistakes over and over again, fail to make any real progress, and can’t figure out why. “Mistakes are always forgivable, if one has the courage…

December 8, 2015

64 tips for your Instagram campaigns

Instagram has grown profoundly in the three years since Facebook purchased it. Although the service has only recently opened to marketers, its potential as a vehicle to reach consumers and tell stories in an interesting, profound way is clear. The…

November 10, 2015

The World’s Highest Paid Women in Music 2015

The top-earning woman in the music business has been cashing in on a massive world tour, a constant stream of hit singles and a string of endorsements with a slew of major companies, while occasionally throwing thinly veiled barbs at…

November 4, 2015

Google Gives Up The Secrets To Creating A Great Workplace

Google is sharing its HR knowledge with the world. A new site launched Thursday, re:Work, is dedicated to sharing what one of the world’s best corporate HR teams has learned about how to get the best out of its workers….

November 3, 2015

5 reasons for PR pros to be thankful

A close friend recently was diagnosed with hypertension. This is surprising because he’s 39, fit, works out every day, eats healthy, doesn’t drink or smoke, and has no family history of hypertension. His physician concluded that the likely cause of…

October 28, 2015

7 Ways To Calm Your Worrying

Worrying isn’t necessarily a bad thing. Sometimes it leads to productive behavior. A student who worries about his grades might be motivated to study hard. Or a person who worries about his health may exercise often. Excessive worry, however, can…

October 27, 2015

Howard Behar: What You Can Learn About Branding From Starbucks

I spoke to Howard Behar, who is the former president of Starbucks Coffee Company North America and Starbucks Coffee International about how the Starbucks culture has changed since he was leading it, his business growth and branding philosophy, how to…

October 23, 2015

10 PR behaviors that scare off reporters

PR pros’ media relations strategies can run from excellent to downright scary. Though some journalists might like to get spooked during the Halloween season with a scary movie or a haunted house, sending them overly aggressive pitches or becoming too personal…

October 22, 2015

The Best States For Business And Careers 2015

“I will be the greatest jobs president that God has ever created,” declared Donald Trump in June when announcing his presidential candidacy. “I’ll bring back our jobs from China, from Mexico, from Japan, from so many places … and I’ll…

October 21, 2015