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September | 2015 | The Resource Guild Blog

Monthly Archives : September 2015

4 steps to successfully hiring a PR agency

New business is vital to an PR agency looking to grow, and putting together a pitch can be a huge amount of work. But the client also has a responsibility to ensure that the pitch process—and ongoing relationship—is as effective…

September 29, 2015

How PR has shifted over three decades

Since 1977, I’ve seen the PR industry radically change. I’ve witnessed peaks and valleys, but the five key changes that stand out to me over the last three decades are: The speed of news: Information circulation is 10 times faster…

September 16, 2015

3 branding lessons from Lego

Today, seven Lego sets are sold every second, but 10 years ago, Lego was in pieces. The family-owned company had been heading closer to bankruptcy since 1999. In 2003, sales dropped globally by 29 percent. By January 2004, Lego announced…

September 14, 2015

How To Create An Extraordinary Team From Average Workers

Some leaders are able to assemble teams with the absolute best talent in the market. They have large budgets, innovative brands, and the latitude to recruit whomever they wish for their organizations. They’re also rare. The vast majority of leaders…

September 10, 2015

Virgoland Presents Reneard Confessions of A Virgo Album Release Party

​ Audi Atlanta was filled with beautiful cars, beautiful music and beautiful people for singer/songwriter Reneard’s “Confessions of A Virgo” album release party. The evening was hosted by Rashan Ali (Multimedia Personality/Philanthropist) and the “Ode to R&B” musical soundtrack was…

September 10, 2015

5 techniques for boosting PR Creativity

  In a writing-heavy job, it’s common to encounter serious writer’s block that stops you in your tracks. PR pros know the feeling: You’ve got a byline due in three hours, and there you sit as your cursor blinks incessantly…

September 8, 2015