Monthly Archives : December 2015

How Entrepreneurs Benefit From 3 Types of Failure

Nobody goes into business to fail — but perhaps they should. Both scholarly research and practical experience indicate that failing can often provide an entrepreneur with an invaluable opportunity to learn and benefit. Failure, it turns out, often lays the…

December 21, 2015

5 PR lessons from ‘Star Wars’

The many mentors I have had the chance to work with during more than seven years at High Road taught me a lot, but I wouldn’t be the PR pro I am today if it was not for Master Yoda’s…

December 17, 2015

Twitter Finds Growing Business Pairing Internet Stars With Big Brands

Twitter’s struggle to attract new users has weighed on the company’s advertising business. In October, Twitter issued a fourth-quarter sales outlook that was below what many analysts expected and reported yet another quarter of slowing user growth. And this spring,…

December 17, 2015

4 ways PR pros can extend the life of their content

Have you ever spent hours developing a presentation for an upcoming industry conference or panel that will be forgotten just as quickly as the event for which you created it? Did you and your team take weeks to develop a…

December 10, 2015

10 Mistakes Smart People Never Make Twice

Everybody makes mistakes—that’s a given—but not everyone learns from them. Some people make the same mistakes over and over again, fail to make any real progress, and can’t figure out why. “Mistakes are always forgivable, if one has the courage…

December 8, 2015