Daily Archives : December 17, 2015

5 PR lessons from ‘Star Wars’

The many mentors I have had the chance to work with during more than seven years at High Road taught me a lot, but I wouldn’t be the PR pro I am today if it was not for Master Yoda’s…

December 17, 2015

Twitter Finds Growing Business Pairing Internet Stars With Big Brands

Twitter’s struggle to attract new users has weighed on the company’s advertising business. In October, Twitter issued a fourth-quarter sales outlook that was below what many analysts expected and reported yet another quarter of slowing user growth. And this spring,…

December 17, 2015