Daily Archives : March 31, 2016

An Entrepreneur’s Secret Weapon: The Right Question

Many years ago a senior executive VP of operations faced an awkward conversation. Upon arriving at work one Monday morning, she learned that the company’s VP of sales had thought it a good idea to swim naked at a client’s…

March 31, 2016

Why Branding Is Key For Customer Retention

Not too long ago, clients didn’t care much about brand. Buyers were objective: they examined the value of an item or company based on strict measures of monetary value and intrinsic worth or self benefit. With a market more diluted…

March 31, 2016