Monthly Archives : November 2017

Why less is more on social media

Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities. With this in mind, it’s no wonder that 92 percent of marketers say that…

November 30, 2017

5 ways social media has reshaped the PR industry

Its influence is simply too large to ignore. With a global usership in the billions, social media has become one of the fastest growing industries in the world. While it has touched just about every industry under the sun in…

November 28, 2017

Five Steps To Pivoting Into Entrepreneurship

Breaking out of the corporate world and starting your own business can be a terrifying concept. However, the path of an entrepreneur is one of the most fulfilling paths you can take. It requires smarts, planning, and, most importantly, guts….

November 21, 2017

Do Women-Only Networking Groups Help or Hurt Female Entrepreneurs?

In a small loft space in downtown New York City, 13 women sit cross-legged on cushions. A noise machine hums in the background. Small succulents and crystals line the room, along with overstuffed purses carrying laptops. At the center is…

November 15, 2017

6 Tips To Up Your 2017 Retail Holiday Marketing

The 2017 holiday shopping season isexpected to be one of the best in recent memory, thanks to overall improvements in the economy, low unemployment, and an increase in consumer spending. With consumers gearing up to potentially spend more this year,…

November 14, 2017

Oprah’s Brilliant Career Advice for 20-Somethings Is a Master Class in Emotional Intelligence

 If there’s anyone in the world qualified to talk about the path to massive success, it’s Oprah Winfrey. A self-made billionaire, Oprah is not only one of the wealthiest women in the world but also obviously committed to contributing to humanity….

November 8, 2017

Video Marketing: The New King Of Content

Everyone knows that content is essential to attract, engage and convert customers online. We’ve all heard the expression, “content is king.” While this may be true, it’s important to consider the medium involved. Right now, the king of content is clearly…

November 7, 2017

Build Your Brand With Facebook Business Marketing

Facebook is a wonderful way to grow your brand, create brand awareness and attract and engage with customers, but if your primary reason for creating a Facebook business page is because other companies have one, you need to stop and…

November 2, 2017

4 marketing lessons from ‘Stranger Things’

Netflix has undertaken multiple efforts to make sure audiences tune in to the show’s newest episodes. Here are four lessons marketing pros can take from the clever efforts to promote “Stranger Things”: 1. Make it interactive. Netflix partnered with Lyft…

November 1, 2017

2018 Marketing Predictions From The C-Suite

Toward the end of every year, I ask CEOs, CMOs, authors, executive recruiters, and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to…

November 1, 2017