Monthly Archives : December 2017

Colgate Once Attempted Beef Lasagna. You’re Not Alone in Your Missteps

Next time you fail, don’t pivot. Don’t scramble to draft your takeaways and call them “opportunities.” Don’t rush to tweak your product according to market research. Just fail. Dr. Samuel West, a Swedish psychologist with a Ph.D. in organizational psychology who’s studied mindsets and cultures…

December 28, 2017

3 Important Ways to Establish Your Expertise and Build Trust With Clients

Don’t you wish you could make deals faster? One of the reasons it takes so long to make a deal is the lack of trust between you and your client. As everyone knows, it takes a long time to build a relationship. The…

December 21, 2017

10 types of PR pros based on ‘Star Wars’ characters

The excitement for “Star Wars: The Last Jedi” is palpable. It’s been more than 40 years since Mark Hamill first graced movie screens as Luke Skywalker, and many people are clamoring to see the Jedi suit up again in Disney’s…

December 19, 2017

The Future Belongs To Millennials — What Your Company Must Do To Survive

Growing your company organically these days means focusing on and engaging with the largest generation to be joining the workforce in half a century: millennials. Millennials are different to say the least, driven by intense self-awareness and regular access to…

December 14, 2017

How To Become An Influencer: 10 Tips For Success

With the rise of ad blockers, DVRs, and streaming music we don’t see as many ads as we used to; which is why influencer marketing is now the most effective form of advertising. Influencers have a loyal following, authenticity and…

December 12, 2017