Monthly Archives : January 2018

4 tips for reaching the elusive millennial demographic

Engaging with a millennial (and younger) audience requires more than a clever campaign; it often means reassessing how your company interacts with its customers. These savvy consumers are bombarded with more promotional messaging than any other generation in history, and…

January 24, 2018

Steve Jobs Practiced 1 Habit That Turned Good Presentations Into Great Ones

Steve Jobs was a master showman. In my opinion, Jobs was the best business storyteller of our time. Every product launch was brilliantly performed. Every move, demo, image and slide was in sync and beautifully choreographed. If I sound like I’m…

January 22, 2018

5 Trends That Will Change The Way Your Customers Shop In 2018

We all now have supercomputers in our pockets. We’ve come to expect a limitless catalog of products, immediate insight into functionality and user reviews, comparisons with related products and, in some cases, same-day delivery. Responding to these expectations, progressive retailers—online…

January 12, 2018

Want to Be a Better Leader This Year? Start With This 1 Rare Habit

In Robert K. Greenleaf’s classic 1970 essay, “The Servant as Leader,” he recorded his personal observations over the course of 38 years (while employed at AT&T) and confidently determined that the best leaders are “servant leaders.” Since that time, the servant leadership movement…

January 8, 2018

3 Ways to Better Build Relationships with Customers in 2018

Let’s face it; none of us are perfect with respect to building relationships with customers. How can we do a better job at this all-important task over the next year? Here are a few ways: #1: Build a Brand That…

January 2, 2018