The Resource Guild featured on Inc.com – 9 Things You Learn When Your Startup Crashes and Burns

by / April 28, 2014

6. Traditional Press Still Matters

In a world of constant content, Daniel Dickey and Simone Harvin from The Resource Guild spoke about how telling your story effectively through and to traditional press is still very important to moving your brand forward. While there is much focus on social media, it is only one part of your overall approach.

My primary research shows that more than 80 percent of customers are still strongly influenced by traditional media.  Understanding the right placement for your targeted customer is key.

To read the article in its entirety head over to Inc.com

Via Eric Holtzclaw at Inc.com

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