6. Traditional Press Still Matters
In a world of constant content, Daniel Dickey and Simone Harvin from The Resource Guild spoke about how telling your story effectively through and to traditional press is still very important to moving your brand forward. While there is much focus on social media, it is only one part of your overall approach.
My primary research shows that more than 80 percent of customers are still strongly influenced by traditional media. Understanding the right placement for your targeted customer is key.
To read the article in its entirety head over to Inc.com
Via Eric Holtzclaw at Inc.com