Tag : the resource guild

ceo

Return Of The CEO:

What do Apple AAPL +0.78%, Starbucks SBUX +0.67%, Pandora , Tinder and Twitter TWTR +2.98% have in common? All of these companies got rid of their founders-turned-CEOs and replaced them with a new chief executive. Then they turned around and…

April 20, 2016

batman_v_superman_marketing_branding

Brand lessons from Batman and Superman’s rivalry

Batman v Superman: Dawn of Justice just hit the theaters—pitting thousands of DC Comics fans against each other. Sides will be taken, and the Internet may buzz for weeks. Box office sales will skyrocket. Why? Because Batman vs. Superman is…

April 4, 2016

entr

An Entrepreneur’s Secret Weapon: The Right Question

Many years ago a senior executive VP of operations faced an awkward conversation. Upon arriving at work one Monday morning, she learned that the company’s VP of sales had thought it a good idea to swim naked at a client’s…

March 31, 2016

starbucks

Why Branding Is Key For Customer Retention

Not too long ago, clients didn’t care much about brand. Buyers were objective: they examined the value of an item or company based on strict measures of monetary value and intrinsic worth or self benefit. With a market more diluted…

March 31, 2016

images

How Entrepreneurs Benefit From 3 Types of Failure

Nobody goes into business to fail — but perhaps they should. Both scholarly research and practical experience indicate that failing can often provide an entrepreneur with an invaluable opportunity to learn and benefit. Failure, it turns out, often lays the…

December 21, 2015

insta

64 tips for your Instagram campaigns

Instagram has grown profoundly in the three years since Facebook purchased it. Although the service has only recently opened to marketers, its potential as a vehicle to reach consumers and tell stories in an interesting, profound way is clear. The…

November 10, 2015

thankful1

5 reasons for PR pros to be thankful

A close friend recently was diagnosed with hypertension. This is surprising because he’s 39, fit, works out every day, eats healthy, doesn’t drink or smoke, and has no family history of hypertension. His physician concluded that the likely cause of…

October 28, 2015

starbucks

Howard Behar: What You Can Learn About Branding From Starbucks

I spoke to Howard Behar, who is the former president of Starbucks Coffee Company North America and Starbucks Coffee International about how the Starbucks culture has changed since he was leading it, his business growth and branding philosophy, how to…

October 23, 2015

HPPitchingScares

10 PR behaviors that scare off reporters

PR pros’ media relations strategies can run from excellent to downright scary. Though some journalists might like to get spooked during the Halloween season with a scary movie or a haunted house, sending them overly aggressive pitches or becoming too personal…

October 22, 2015

DSC_0198

Black Celebrity Giving and Hip Hop Gives Back Presents: “The Art of Giving – How Hip Hop Changed the World” Art Exhibit and Panel Discussion

Over the A3C/BET Hip Hop Awards Weekend, Black Celebrity Giving, Hip Hop Gives Back , Respect Magazine, The Resource Guild and Art on the Wall hosted the Official Art of Giving Art Exhibit Launch and Panel Discussion at Studio No.7….

October 13, 2015